Naples Market Report

by Jozef Maston

I hope you’re enjoying your summer, and if you’re here in Southwest Florida, this beautiful sunny day! We’ve been fortunate that hurricane season has been gentle so far, and let’s hope it stays that way.

The latest Naples Area Board of REALTORS® (NABOR®) Market Report confirms what we’re seeing every day - Southwest Florida’s housing market is alive and thriving.

Here’s what’s happening right now.

Pending sales surged 19.9% year-over-year, jumping to 807 contracts in July compared to 673 last year. Sellers may be negotiating a bit more, averaging 94% of list price and 1,296 price reductions, but values remain strong. If this were a true correction, we’d be back near pre-pandemic levels around $325,000. Instead, Naples has held firm at higher values for four straight years, proving just how desirable this market is.

Inventory is also telling an exciting story. While levels remain up 11.4% year-over-year (5,224 homes versus 4,691 in July 2024), supply has been shrinking steadily since its March peak of 7,483 properties. New listings slowed by 7.2% to 804 in July, yet closed sales ticked up 2% to 624 transactions.

These numbers highlight the confidence buyers and sellers have in our market. Demand, lifestyle, and long-term stability continue to drive strong activity across Naples and beyond.

The similar trend is playing out in all SW Florida market, where buyer demand and lifestyle appeal continue to support stable values despite more price adjustments.

Why this matters for you

For buyers, this is the moment to secure your dream home and be settled in before the holidays. For sellers, motivated buyers are actively making moves now, creating real opportunities to achieve great results before winter.

Want insights beyond Naples?

We also provide detailed reports for Bonita Springs, Estero, and Marco Island.