Momentum. Stability. Clarity. Your Market Update + Compass Power Move

by Jozef Maston

Momentum. Stability. Clarity. Your Market Update + Compass Power Move

If you have been wondering whether the Southwest Florida real estate market is starting to move again, the short answer is yes. And the longer answer is even better. The last 30 days, from mid December through mid January, show a market that is stabilizing, finding its balance, and picking up momentum right on schedule as peak season gets underway.

The Market Right Now: Solid and Improving

Over the last 30 days, active listings across Southwest Florida declined to 18,873, down from 19,694 just weeks earlier. That tells us buyer demand is absorbing inventory faster than new listings are coming on.

Months of inventory is also moving toward balance.

Lee County is now at 7.3 months and Collier County at 8.2 months, a noticeable improvement from the buyer heavy conditions we saw late last year.

Homes are also moving faster. Average days on market dropped to 93 days in Lee County and 95 days in Collier County, a clear seasonal signal that buyers are back and engaged.

Sales Momentum Is Building

December closed stronger than many expected.

• Naples recorded 790 closings, up 29% year over year

• Bonita Springs and Estero posted 159 closings, up 21% year over year

• Cape Coral and Fort Myers closed 470 sales, up 12% year over year

Even more telling, pending sales increased 28% in the final 60 days of 2025. Those contracts are now feeding directly into January activity. This is real momentum, not speculation.

Prices Are Adjusting the Right Way

Prices remain elevated by historical standards, but the market is behaving rationally.

Median pricing softened slightly year over year, with Cape Coral and Fort Myers around $330,000 and Naples around $550,000. At the same time, values across the region remain stable after earlier corrections.

There were 1,176 price reductions in the past week, and that is not a negative. It shows the market self correcting. Homes priced correctly are selling. Homes that miss the mark are adjusting and then moving. That is exactly how a healthy market should function.

Compass Now Owns the Most Powerful Brands in Real Estate

Compass has officially expanded into a true global powerhouse. Through its recent acquisition, Compass now owns and operates some of the most respected names in the industry, including Coldwell Banker, Sotheby’s International Realty, Douglas Elliman, Corcoran, CENTURY 21, ERA, and Better Homes and Gardens Real Estate.

What does this mean for you?

It means your property now benefits from unmatched exposure, global buyer reach, relocation networks, and referral pipelines all under one ownership platform.

Your listing is no longer competing locally. It is being positioned across one of the largest real estate ecosystems in the world, powered by Compass’s industry leading technology and marketing tools.

And while the scale has grown, the service stays personal. We remain your direct advisors, negotiators, and advocates, now backed by more leverage, more reach, and more resources than ever before.

If you are thinking about selling or want to understand how this impacts your home’s value and exposure, reply to this email and I will walk you through it.

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The Avenue

Redefining Luxury Living in the Heart of Naples

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Jozef Maston
Jozef Maston

Agent SLSL3222269

+1(239) 398-7884 | jozefmaston@gmail.com

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